We solve business challenges through GAMES.

Believe in the POWER OF PLAY.

With game design at the core, we craft experiences that engage, teach, and transform — proving that serious business challenges can be solved with fresh thinking.

Three people, two adults and one child, sitting and watching television together, with the two adults holding gaming devices or tablets showing the same cartoon game on screen, in an indoor setting.

GAME the system

Every business works tirelessly to solve similar challenges, often using common tools and techniques, but hoping for uncommon results.

LET’S TURN THESE CHALLENGES INTO
OPPORTUNITIES FOR PLAY.

Play Theory lives at the intersection of

WORK & PLAY

Think of us as an experienced
GAME STUDIO + BUSINESS CONSULTANCY

Three men are enthusiastically engaged in building a large LEGO amusement park, including a roller coaster, surrounding smaller LEGO structures, in a spacious, well-lit room.

In today’s landscape, attention spans are shrinking, stress is surging, and both employees and consumers are longing for connection.

GAMES are the antidote.

A magic potion bottle with bubbles and smoke.

Our CAPABILITIES

STRATEGY &
CONCEPT IDEATION

Defining goals and developing core game ideas.

GAME DESIGN

Crafting gameplay mechanics and player experience.

GAME DEVELOPMENT

Coding and building the game’s functionality and systems.

ART & ANIMATION

Creating visual assets, characters, environments, and animations.

QUALITY ASSURANCE
& TESTING

Identifying bugs and ensuring smooth gameplay & delivery.

POST-LAUNCH SUPPORT

Updating content, optimizing through data, and supporting players.

Types of GAMES

CUSTOMER LOYALTY
& REVENUE GROWTH

Games that fuel customer engagement & loyalty, drive sales, and deepen brand love.

ONBOARDING, TRAINING & LEARNING

Games that improve training & learning, inspire active participation, and ensure that knowledge sticks.

TEAMWORK &
COLLABORATION

Games that drive collaboration & culture, teaching teams to communicate, cooperate, and succeed.

BESPOKE &
PURPOSE-BUILT

Unique, original games crafted to solve specific business goals and objectives.

The image features a room with a red wall on the left side displaying large white letters spelling "FOOD". Behind a glass door, there are two people working at computer desks inside the room, with a window and artwork visible in the background.

Our EXPERIENCE

25 YEARS AND COUNTING

For over 25 years we’ve been crafting award-winning digital games and experiences, and developing effective solutions to core business challenges. It’s a testament to our commitment to innovation and creativity — and it has earned us recognition as a leader in our field.

BEST-IN-CLASS TALENT

With 80+ people across the studio, our top priorities include hiring the best talent and building bespoke teams for each engagement. This approach strengthens our culture and consistently delivers impactful results.